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Expert Plumbing

Website Redesign & Optimization

  • Client Website URL: expertplumbing.com
  • Location: Naperville, IL
  • Industry: Residential & Commercial HVAC / Plumbing / Electrical Services
  • Services Provided: Full website redesign, mobile-friendly/responsive design, service page content organization, SEO foundations, improved navigation & user experience

Project Overview

Expert Plumbing is a veteran-built service company in Naperville, offering plumbing, HVAC, and electrical services to residential and commercial clients. They needed a modern website that reflects their professionalism, shows all of their services clearly, and provides an excellent mobile experience for prospective customers.

What We Delivered

  • Modern WordPress redesign: Refreshed UI and layout to better match their brand and communicate expertise in plumbing, heating/cooling, and electrical work.
  • Mobile-friendly, responsive design: Ensured the site performs well and looks great on all devices.
  • Improved service pages & navigation: Structured detailed pages for plumbing & boilers, tankless solutions, heating & cooling, electrical services, and their PHACE Club (maintenance plan) so users can find exactly what they need.
  • SEO Foundation: Optimized page titles, headings, and site structure to help with search visibility in Naperville and surrounding areas.
  • Call-to-action improvements: "Contact Us" and "Schedule Now" options made more prominent; clearer paths for customers to request service or information.

Results & Benefits

  • A sleek, professional online presence that aligns with Expert Plumbing's veteran-built brand and full range of services.
  • A much better user experience on mobile devices, leading to potentially higher engagement and more leads.
  • Clearer service offerings and navigation so customers can more easily find what they need.
  • Stronger groundwork for local SEO, helping customers in Naperville and surrounding areas find them more easily.

Ready to Upgrade Your Service Business Website?

Feldspar Creative helps service companies like Expert Plumbing transform their online presence with responsive, SEO-optimized WordPress websites that generate leads and build trust. Contact us to get started.